Google likes content that’s helpful, interesting, and trustworthy. Let’s look at how to create content that both people and search engines will love. To rank higher on Google Maps (and the Local Pack) follow Google’s advice on how to improve your local ranking. The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories.
I work at SEO.AI, so it may not be a shock that I’m mentioning it here—but in my view, it genuinely stands out as one of the best AI-driven SEO tools on the market. Google Posts are a free, built-in feature of your GBP that allows you to share updates, promotions, events, and news directly in search results and on Google Maps. Your primary GBP category should be the closest match to your core business.
For smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content. Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 page links.
Focusing on these techniques alone will drive more organic traffic to your website and improve your search rankings without risking a Google penalty. When you search for something on Google, the search engine displays a list of relevant web pages. The order in which these pages are displayed is determined by Google’s ranking algorithm, which considers various factors to determine the relevance and quality of each page. A higher Google keyword ranking means that a webpage appears closer to the top of the search results, making it more likely to be seen and clicked on by users.
This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis. Sure, you can research competitors’ sites manually, but that takes a lot of time. Tools like Semrush will show you all the keywords your competitors’ sites rank for as well as those ranking in top SERPs and allow you to compare your domain against theirs. Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google.
Start Tracking Your Rankings in Google
You can see the total organic traffic for each page, the percentage of total traffic to the page that comes from organic search, and the total number of keywords a page ranks for. There are over 200 Google ranking factors, and while we will never know all of them, and they are always changing, we do know many. Google’s ranking factors are all the many variables and elements that Google takes into account when it chooses which web pages to rank for any given search.
Monitoring your keyword rankings is essential for understanding your SEO performance. You can utilize tools like Serpple, which provide affordable solutions to track your keyword metrics efficiently without incurring high costs. This guide will help you navigate the steps necessary to check your keyword rankings effectively. A keyword rank checker provides insights into how specific keywords perform in search results.
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- That finding spurred a redesign of their mobile site, which ultimately improved their rankings.
- Webador’s powerful website builder offers everything you need to get started.
- Another important aspect of on-page SEO is improving the structure of your web pages by using descriptive URLs that include relevant keywords.
- Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link.
That signals Google that the page or your site is worth ranking for a certain query. Also, keep track of Google updates and its requirements for content quality. Firstly, don’t get overwhelmed by the number of potential rivals. Secondly, be consistent in your site-optimization techniques. Not only will this boost your chances of being featured in AI Overviews, BHS Links but it will improve your general website SEO as well.
Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings. This can happen over time, as other websites see value in your blog posts and link to them. You can also approach other websites within your niche and ask them to link to your blog posts, specifically the ones relevant to their visitors. Putting keywords aside for a minute, there’s other ways you can improve your website’s position in search results. One of the metrics Google works with is how many other websites link to your site.
All of these factors (and more) signal to Google how worthy and deserving your website is of ranking in the search results. Writing extensively also increases your chances of featuring more related words which can be a good ranking signal. That is, Google’s main purpose is to always provide as much value to the user – and therefore protect it from bad pages and content in the search results. Larry Page & Sergey Brin developed Google and its ranking algorithm all the way back in 1996. However, throughout the years the algorithm has evolved and is constantly including new factors. In fact, Google has stated publicly that their algorithm gets continuous updates several times every single day.