On-page SEO is important because search engines rely on BHS Links keywords and other on-page SEO elements to determine whether a page matches a user’s search intent. Our list of Google ranking factors is a great example of link bait. As it’s a massive piece of original research covering a hot topic.
Optimize your page title.
Learn how to improve a website’s search engine rankings by performing a thorough analysis of the page’s SEO. Important things to look for include things like Deprecated HTML Tags, SEO Friendly URL, Keyword Density, Favicon and Image Alt Tag. Consider both on- and off-page methods when devising your SEO strategy.
A *few* technical optimizations
While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.
This ensures the same content can’t rank for the same primary keyword twice. Indeed, structured data schema markup will, where appropriate, give your result more info such as star rating, pricing, stock availability and review stars. Your meta description tag is a factor Google pays attention to.
There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here. This analysis can help you understand user behavior across different platforms, which is key to optimizing conversion rates.
- The goal is to only change the page URL to your primary keyword.
- Image files that are too big take ages to load (that can mean a few seconds in the SEO world).
- Along with search intent, backlinks are one of the most critical ranking factors.
- Search engines can’t “see” the images on a post, so they rely on the alt attribute along with computer vision algorithms, to help them understand what’s being depicted on an image.