All of these details will appear in the About section of your Facebook Page, where you can add even more information, such as your business’ story, awards, menu, etc. You should ask questions and encourage discussions with your followers. Asking questions creates opportunities to interact with them and know how best you can serve them. Aside from writing a good description, you should fill in your contact information as well. You can add your website URL, email address, and phone number (which is optional) to make it easy for customers to connect with you.
This will promote real interactions and help with your business aims on Facebook. You can use this collection of business tools to run ads, use Facebook Commerce features, and connect your Facebook and Instagram business accounts. It also features tools for planning, creating, analyzing, and posting content across both platforms. Once you’ve filled those details out, click “Sign Up” to complete this process. Once you’ve done so, you can proceed with customizing your profile if you wish, or you can start creating your business page.
Facebook is the king of social networks with millions of active users, and creating a business page is the first step to connecting with them. A Facebook Business page represents a brand, business entity, organization, or public figure on Facebook, while a personal page is for a single person. Businesses can showcase their products and services on a business page and share news and updates with their users. Here at Social Think, we’re all about helping businesses rock it on social media. Hit us up today to chat about how our social media strategy and analytics services can help take your Facebook game to the next level. Social media marketers are always putting together lists of the best times to post on Facebook.
- Your Facebook Page is a go-to resource for people seeking information about your business.
- Nothing adds authenticity to your brand like user-generated content.
- SocialBee makes it easy to stay on top of your content strategy with Content Categories.
- This allows you to maintain a consistent posting schedule, even when busy with other tasks.
Is There a Difference Between a Facebook Page and a Business Page?
Facebook has become the most competitive online channel for businesses, and if you don’t know exactly what you’re doing, you’re very likely to lose money. So use paid ads wisely by building your own skills or getting the help of professionals. Business page administrators can use the business profile to follow other pages, comment, share, and like Facebook posts. To promote your business on Facebook, you need to create a business page.
Your profile photo could be your business logo, while your cover photo could showcase your products, services, or team. Visuals play a vital role in drawing attention and building brand identity. It is one of the main steps on how to Jackpot Jill Casino Facebook Page create a business Facebook page. SocialPlug’s services also help users become influencers by boosting credibility through increased engagement on posts and pages. This attracts a larger audience, establishing users as key voices in their respective fields. With SocialPlug, users receive real, genuine interactions from active Facebook users, avoiding fake likes and bots.
Using carousels (multiple images or videos in one post) allows you to show different aspects of your business or highlight multiple products at once. Visual content, such as images, videos, and carousels, grabs attention more than text-only posts. People are more likely to stop scrolling when they see something visually appealing, so make sure to use high-quality images that reflect your brand.
What Is a Facebook Business Page?
Your Facebook cover photo should match it aesthetically, so try to keep it in the same color palette, and make it relevant to what you are trying to promote. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Check out our social media specs cheat sheet for details on how it will appear on different devices. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch.
With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential. It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist.
For more in-depth insights, use Buffer’s analytics dashboard to dig into how each individual post performs. Not only can you monitor key metrics such as engagement rates and total reach, but you can also build and share custom reports that align with your business’ social media goals. In our experience, 820 pixels wide by 462 pixels tall seems to work best for both mobile and desktop. But make sure you keep important text and design elements in the center of the image and preview how the image will appear on mobile and desktop.