In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google SEO Anomaly deems your indexable pages to be.
- Clicking “Details” for the other pages shows me which links (or in this case link) I need to update.
- Site speed can be impacted when image files are too large or HTML and CSS needs to be cleaned up.
- The client was very relieved to see the green “tick” and “no issues detected” under the Manual Actions report of their Search Console account once again.
- Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile.
Review Your Meta Elements
Audits process massive amounts of data about the site’s traffic, technical elements, backlink profile, content, and rankings, among other things – in addition to competitor insights. It would be hard, if not flat-out impossible, to obtain and go over that data manually. Metrics like engagement rates and time on page help you understand how users interact with your content. On the search side, track keyword rankings with SEO audit tools like Wincher, Ahrefs, or Semrush to see how well your pages are doing in the SERPs.
SEO Audit & Reporting Tool
SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website. One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates.
Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments. Your brand’s online performance can also be impacted by social media. If your social media presence isn’t pushing more traffic to your website, then it’s time to conduct a social media audit.
Anyone can use SEOptimer free for 14 days by signing up above. You’ll get full access to the features as though it were a paid plan. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen.
Search Engine Optimization is essential for online success, yet getting started may be daunting. This advice is often wrongly interpreted as “demand a free audit” from a potential SEO company. If you do run into a company that does a free audit, it’s likely a surface-level report run from software tools. Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be.
With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results. The best SEO audit tool often depends on individual needs and preferences. However, some of the top-rated tools in the industry include SEMrush, Ahrefs, and Moz Pro.
I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake. This effectively prevented all of their pages from appearing in search results. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential.
The best option is to optimize the image file size before uploading the image to your website. Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.