It involves examining things like crawlability, indexing, site structure, website loading speed, and performance, among other elements. SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving.
It will give you an overall score for your website based on the following metrics. You can use Site Crawl from WooRank to check your website content and SEO related issues for free. It also shows you the SEO impact for each of those issues so you can fix the high SEO impact issues first. From site structure to crawling to site content, it SEO Anomaly analyses your site for detailed SEO related issues.
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- Olga Zarr is an SEO consultant at SEOSLY, a technical SEO specialist and an SEO auditor with 13+ years of …
- The code you add to your site helps structure and identify your content in a way that search engines can easily consume.
- By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site.
- Keep in mind that there may be some carry-over from the three assessments above — website performance, SEO, and conversion rate.
- Thus, it’s important to eliminate long redirects on your site.
Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you’re usually in great shape. I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you’re using WordPress, most themes are mobile-optimized by default.
How to Access And Install the Tool (Step-by-Step)
So it’s recommended not to cross the fine line between refining content with useful links and overwhelming your audience. Here, you’ll see the list of pages containing broken links, along with the URL of each broken link and its corresponding anchor text. This step is one of the most important in our SEO audit checklist. When a web page’s URL changes or moves to a new location, redirects are applied to help visitors land to the correct destination. By default, WebSite Auditor will crawl your website using the SEO-PowerSuite-bot. But if you want to change the crawler’s settings, say, set up robots.txt instructions for a specific search engine, tick Enable expert options.
A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team. For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing.